Location Marketing is one of the factors why your business can succeed or fail. Not all businesses are in places where people come and pass by. Not all business at the malls get enough foot traffic to be very profitable, while some restaurants in hidden places are getting visited because of their popularity in Social Media networks.
Also known as Local Marketing—it is referred to as local store marketing or neighborhood marketing—specifically targets the community around a physical store or restaurant. Promotional messages are directed to the local population, rather than the mass market.
Many local businesses directly contact consumers through mail, in-town events, local team sponsorships, or advertisements in the town paper. Hoping to not only attract new customers but to drive repeat business, a successful local marketing push allows a store to stake out a significant presence in local consumers’ mental maps of their communities.
What kind of Location Marketing can help your business grow and gain more customers?
Local marketing campaigns may use a number of different strategies in order to build awareness within a neighborhood, often beginning with simple direct mailings featuring coupons or upcoming sales.
Local marketing is about knowing and interacting with neighbors. It is not just about investing money, but about investing time and developing relationships. It can’t be done purely from an office chair and computer—although that’s yet another tool to be utilized—but rather, requires getting out there and connecting with customers face to face.
Let us help you develop a Location Marketing strategy that works. Contact us for more details.
