Omni-channel marketing has become key to marketing success as customers engage with companies in a variety of ways, including in a physical store, online via websites and mobile apps, through physical and virtual catalogs, and through social media. Consumers also utilize landlines and smartphones or tablets to search for products, access services, and make purchases. People also interact with brands and companies using apps on smartphones, tablets, desktop computers, and laptops. The challenge for organizations is to make all of these omni channel marketing defined interactions and experiences as seamless, consistent, and effective as possible for customers.
